as a Songwriter
Johnny Porrazzo is the songwriter’s songwriter. Over
the span of his career, he has worked with other artists on collaborations
and has produced hundreds of his own compositions. He is
known by his colleagues as a songwriter of high creativity, thoughtfulness,
and a deep resource of musical knowledge.
For a bit more background,
let’s go back to his songwriter
roots. When Johnny started his career over 30 years ago,
he started singing and playing piano in church. He joined
a local gospel group and discovered that not only could singing
and playing be a career, but he was a talented songwriter as well.
songwriter will generally perform their own songs and some only
write songs to sell them for publication. Johnny’s
focus has always been on matching the song to the singer. When
he sits down to write, the message of the song is always there,
but a large part of his creative songwriter process is on who will
be singing the song.
Because he has worked on so many songwriter
collaborations with performers and musicians over the course of
his career as a songwriter, his ability to develop music and the
perfect, compelling lyrics that go with it, is nothing short of
He also takes the main instrument of the song into
the singer is a piano player, he writes it for piano with plans
to overdub the other instruments. This puts him at a definite
advantage over any other songwriter. Because, as a songwriter,
he can “hear” many different instruments, write the
music for them, then weave the lyrics into the music. Experimentation
is a large part of this process.
Another one of Johnny’s
advantages as a songwriter is his ability to play many instruments
a studio. This gives him the ability to write the music
first then weave the words into the tune. Experimentation
along the way is simply part of the creative process. To
be a successful songwriter, many say one must have a strong foundation
in music theory. Johnny has this skill along with the innate
ability to know where all the pieces go. So, along with the
creative process, including that good bit of songwriter experimentation,
his collaborations are not only creative, but are efficiently produced. Especially
when it comes to being a songwriter who writes jingles.
As a songwriter, one of Johnny’s greatest talents is writing
advertising jingles. With Fortune 500 companies heading the
list of clients for whom he has written jingles, including the Anheuser-Busch
company, Johnny has successfully put marketing messages into music
and helped build successful brands.